What is the big deal about business cards?

So as we build up the tools of a growing business, we are finishing the process of our new business cards. A business card is like the basic resume of your business. It is the first and lasting impression of your business that a customer gets (depending on how they come about to get your card). If the card stock is too flimsy, if the print ink bleeds, if the logo is weak, if the card is missing a key part of contact information, if the card does not demonstrate what you do, to the prospective client, then your business is in immediate trouble.

Do not overlook the importance of a strong, bold, informative card. Do not cut corners. Make the right impression the first time.